The collaboration between TAG Heuer and Ayrton Senna started in 1988, and, over the course of his career, the long-standing TAG Heuer ambassador redefined the word “drive” by breaking many records.
The extraordinary life and career of legendary Formula 1 driver Ayrton Senna will be brought to life in the new Netflix series Senna premiering on November 29, 2024. As part of this commemoration, Swiss luxury timekeeper TAG Heuer, in collaboration with the Senna Brand, proudly launches the TAG Heuer Carrera Chronograph Tourbillon x Senna, a timepiece dedicated to Senna’s legendary prowess and honoring the 30th anniversary of his legacy.
A Prowess to Relive on the Screen
Considered as one of the best drivers of all time, Ayrton Senna embodies the quest for excellence and performance. Thirty years after his passing, he continues to be one of the most iconic and recognized drivers in the world of motor racing. Fast, brilliant, and fearless, the Brazilian driver never stopped pushing himself beyond the limit.
As part of the celebration moment, Ayrton Senna is portrayed in the first fiction series ever. The six-episode Netflix series, starring TAG Heuer ambassador Gabriel Leone as Senna, offers a profound exploration of his journey from his early days in Brazil to his rise as one of Formula 1’s greatest drivers. Developed and produced with the support of Senna’s family, the series captures his biggest driving achievements, personal struggles, and relationships, concluding with the tragic accident at the San Marino Grand Prix.
The series also features heritage watches such as the TAG Heuer Senna S/EL Link Chronograph S25.706C, as part of the character’s wardrobe highlighting the continued relevance of Senna’s style and to ensure historical accuracy
In conjunction with the series, TAG Heuer, in collaboration with the Senna Brand, proudly announces the release of the TAG Heuer Carrera Chronograph Tourbillon x Senna, a dedication to the accomplishment of the driver whose name keeps on living.
The Story Between a Watch Manufacturer and a Driver
The collaboration between TAG Heuer and Ayrton Senna started in 1988, and, over the course of his career, the long-standing TAG Heuer ambassador redefined the word “drive” by breaking many records. At the time, the Brazilian dominated Formula 1, becoming World Champion in 1988, 1989 and 1991.
Reflecting on this history, TAG Heuer has since introduced numerous references that celebrate Senna’s legacy, including two chronograph tourbillons releases within the Carrera collection in 2018 and 2019. These timepieces have captured the hearts of collectors and motorsport enthusiasts alike.
To pay tribute to Ayrton’s talent, TAG Heuer continues its quest to create the perfect watch, one that the legendary driver would have loved to wear on his wrist. With its bold design, the TAG Heuer Carrera Chronograph Tourbillon x Senna perfectly illustrates TAG Heuer’s continued admiration of the illustrious driver and celebrates his lasting influence on the sport.
Designed with meticulous attention to detail, the watch incorporates elements that reflect Senna’s spirit and achievements. The carbon bezel, inscribed with “Senna” and a tachymeter scale reaching up to 400 km/h, symbolizes the speed and precision that defined Senna’s career. The nine o’clock subdial prominently features Senna’s branding, a subtle yet powerful nod to the legendary driver, while the counter appears in a bold yellow, akin to the one of the Senna logo.
The skeleton dial, reworked with multiple finishes and incorporating a checkered flag motif, represents Senna’s victorious spirit. The case, crafted from grade-2 titanium, contains sharp, dynamic lugs with vertical brushing and sandblasted rims, creating a three-dimensional architectural profile that speaks to the sophistication and elegance of high-end watchmaking.
Turning the watch over, the 44mm caseback reveals an iconic image of Senna with his helmet, provided by the Senna Brand. This image, coupled with limited edition markings denoting only 500 pieces, underscores the exclusivity and high demand for this exceptional timepiece. The TAG Heuer Carrera Chronograph Tourbillon x Senna also includes a high-quality blue rubber strap, ensuring both durability and comfort, making it a fitting compliment to Senna’s relentless pursuit of perfection.
This limited edition is expected to captivate collectors and enthusiasts worldwide, not only for its aesthetic and technical prowess but also for its deep connection to Senna’s legacy.
The launch event of the TAG Heuer Carrera Chronograph Tourbillon x Senna is honoring Ayrton Senna while celebrating his enduring legacy in the world of motorsport in his beloved Brazil. Actor and TAG Heuer ambassador Gabriel Leone wore the limited edition watch, adding a genuine touch to this heartfelt tribute.
“Ayrton Senna has marked us all at TAG Heuer and has marked the world of motorsports, both on the track and in life. With the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna, we celebrate his enduring spirit and inspire future generations of champions just as he inspired us. This timepiece embodies the passion and precision that defined his remarkable journey.” said Antoine Pin, CEO of TAG Heuer.
“We are incredibly proud to continue our collaboration with TAG Heuer in creating exceptional timepieces like the TAG Heuer Carrera Chronograph Tourbillon x Senna. It is a privilege to see Ayrton’s legacy endure, and to have TAG Heuer as a partner in this journey. Ayrton would be deeply honored by our efforts, and we hope this tribute not only celebrates his remarkable life but also inspires future generations to strive for greatness.” said Bianca Senna, CEO of Senna Brand.
TAG Heuer and the Senna Brand honor a legend by blending the art of watchmaking with the spirit of racing. This tribute celebrates Ayrton Senna’s remarkable achievements and inspires future champions to reach new heights. With TAG Heuer, fans will have even more opportunities to connect with Senna’s story, enhancing their experience of the Netflix series and the launch of the TAG Heuer Carrera Chronograph Tourbillon x Senna.
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