Zenith has welcomed the renowned Chinese actor and singer as its brand ambassador.
The Swiss luxury watchmaker has dropped the veil on its new brand ambassador and its none other than the sensational Chinese artiste, Xiao Zhan. Amassing almost 30 million followers on the Chinese microblogging and social media platform Weibo, the acclaimed actor-cum-singer has been specially selected to represent the brand because of how closely his values align with Zenith. For instance, Xiao Zhan is looked up to by many young people not just in China, but all over the world as he consistently proves to be an inspiration and role model.
Whether it’s his acting career or music gigs, Xiao Zhan encounters every challenge with positivity and perseverance to constantly push himself. Speaking on the collaboration, he shared, “It is my pleasure to be the Brand Ambassador of Zenith, a brand possessing a history spanning over 150 years. We both share a drive to always do better; to always deliver more out of ourselves and break boundaries. It is the devotion and persistence on excellence in watchmaking that drives Zenith to unceasingly surpass itself, just like I try to do in all my endeavors. Together with Zenith, I will continue to pursue my dream – against all odds.”
Xiao Zhan, the hugely popular artist has become an influential voice in Chinese pop culture because of the strong passion and commitment to his craft.
Apart from giving back to worthy causes such as donating to COVID-19 relief efforts, the beloved Chinese actor most importantly, embodies the essence of Zenith’s spirit by constantly seeking to outperform oneself, break boundaries and reinforces its “Time To Reach Your Star” motto. The same spirit can be seen in the Zenith DEFY Extreme collection that combines both groundbreaking performance and precision within a modern and masculine exterior.
Driven by the El Primero 21 calibre, the new Zenith Defy Extreme as worn on Xiao Zhan, is a daring display of powerful performance packed in a modern and resistant hardware.
Discussing the partnership, Zenith CEO Julien Tornare has added, “We are delighted to welcome Mr. Xiao Zhan to the Zenith family. Undaunted by challenges, he has always pushed himself in his career, and the same can be said for Zenith. Breaking down boundaries to forge ahead, Zenith will partner with its new brand ambassador Xiao Zhan to embrace the future together with the spirit of Time To Reach Your Star.”
Discover the Zenith DEFY watch models which are also available for purchase online at our E-Commerce store or locate our nearest boutique for a visit.
