Chopard is internationally renowned for its timepiece and jewellery creations.

Chopard’s Happy Sport collection for ladies features some of its most famous timepieces, which are replete with floating diamonds glittering from within their cases. Unsurprisingly, Chopard is also known for its Haute Joaillerie, or fine jewellery creations. The brand has successfully married its unparalleled metallurgical and jewellery-making skills with its superb watchmaking competencies to make some truly iconic watches, such as the 1976 Happy Diamonds watch for men and their premium L.U.C. watches. Chopard watches also fetch some of the highest prices at illustrious auction houses worldwide.

Loyal to its fundamental values of traditional and ethical watchmaking, Chopard is deeply involved in the work of various cultural organisations that help to raise its profile. Chopard is a longstanding partner of the Cannes International Film Festival as well as prestigious races such as the Mille Miglia in Italy and the Historic Grand Prix Of Monaco.

Championing Ethical Luxury

Chopard has been accelerating its sustainability initiatives, armed with the belief that fine watchmaking and sustainability can go hand-in-hand. Since 2017, Chopard has been involved with the Swiss Better Gold Association (SBGA), a Swiss non-profit organisation, championing for socially inclusive and environmentally responsible practices across all levels in the gold supply chain. As of July 2018, all of the gold used in Chopard products are 100% ethically produced. Chopard only sources from mines participating in the Swiss Better Gold initiative, or in Fairmined and Fairtrade certification frameworks.

In The Company Of Greatness

Aside from its horological and Haute Joaillerie pursuits, Chopard has made brushing shoulders with giants in other fields such as film and automobile racing, into a finely honed tradition. Since 1988, Chopard has been the primary sponsor of the Mille Miglia, a race involving only vintage cars on the scenic roads of Italy. The Trophée Chopard prize and the Palme d’Or trophy for the world’s most prestigious film festival – the Cannes Film Festival, are crafted by none other than Chopard’s incomparable metallurgists.

As one of the world’s most renowned luxury watchmakers, Chopard has also been fulfilling its obligations as the Historical Grand Prix of Monaco’s official timekeeper since 2002.

Frequently Asked Questions About Chopard

What makes Chopard watches unique?

Chopard employs exceptionally high standards when it comes to the crafting of its watches, from sourcing the raw materials to the precise alignment of precious gemstones, such as diamonds. The reason why Chopard melts its own gold is that it allows them to track the purity and quality of their gold  meticulously. Chopard is also known for making some of the most exclusive watches in the world, such as the newly released Chopard L.U.C. Full Strike, which is limited to five pieces worldwide.

What are the latest collections?

Some of Chopard’s most recent releases include the Chopard Happy Sport “The First”, based on Chopard’s original Happy Sport from 1993, designed by Chopard’s current Artistic Director and Co-President, Caroline Scheufele. Chopard’s latest addition to the Alpine Eagle collection, the Alpine Eagle XL Chrono, has a fairly large face and is available with thick stainless steel or rose gold bracelets, making for a handsome, tough yet sophisticated profile. To commemorate the 25th anniversary of the L.U.C collection, Chopard has also released the Chopard L.U.C Tourbillon and the Chopard L.U.C Full Strike Sapphire.

Where can I purchase Chopard watches in Malaysia?

Chopard watches are greatly sought-after by collectors and horologists everywhere, and Malaysia is no exception. You can find the latest Chopard collections and timepieces from other leading luxury watch brands such as TAG Heuer and Tudor in Cortina Boutiques across Malaysia. Our friendly and knowledgeable boutique specialists are always glad to help you with recommendations that suit your unique blend of style; or help you with any questions you may have.