From the track to the wrist, TAG Heuer and Oracle Red Bull Racing have partnered together once more to create the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition1.
La Chaux-de-Fonds, Switzerland – 20 August, 2024: Numerous podiums and race victories, 7 Drivers’ Championships, and 6 Constructors’ Championships. Did you guess it? TAG Heuer and Oracle Red Bull Racing are back together in high gear, launching the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition. This timepiece embodies the racing DNA that both brands are renowned for, blending advanced technology with the thrill of the race.
A Partnership Forged in Precision and Innovation
Since its inception in 2016, the partnership between TAG Heuer and Oracle Red Bull Racing has evolved into a powerful relationship, a testament to the shared values of precision, innovation, and relentless pursuit of performance. Together, TAG Heuer and ORBR have continuously pushed the boundaries of possibility, delivering exceptional experiences to fans and customers by drawing from each other’s strengths. Above all, the partnership has celebrated both brand’s biggest milestones, from World Championships, Monaco Grand Prix victories, and watch launches.
A First Between a Connected Watch and Drivers’ Performance
After the successful launch of the TAG Heuer Formula 1 x Red Bull Racing Special Edition, the new TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition is set to transcend the conventional timepiece, representing the essence of racing excellence. This unique experience merges cutting-edge software including a dedicated connected watch faces and specific straps that highlight the vibrant colours of Oracle Red Bull Racing: blue and red. This special edition watch is designed to resonate with the extensive and passionate fan base of Oracle Red Bull Racing, offering the perfect accessory to follow their drivers’ performance during the year.
The watch is made with a black DLC grade-2 titanium 45-millimeter case and a bezel made of black ceramic with a 60-minute scale, appealing to those who appreciate both high-end racing aesthetics and functional design. The ultra-light caseback features a PPG sensor and is made from black DLC grade-2 titanium, making it the perfect connected watch off and, most importantly, on the racetrack. The design philosophy pays homage to the racing soul of TAG Heuer, capturing the essence of speed and competition through the partnership with Oracle Red Bull Racing.
The distinctive and exclusively made strap features a bi-material composition – a black rubber base with a blue leather inlay, accentuated by a red line– and refined stitching with light grey and blue tone-on-tone for the harmony. The blue leather sports a unique asphalt grip finish, inspired by the racetrack, which encapsulates the racing DNA of Oracle Red Bull Racing. For those who prefer a classic look, an additional black rubber strap is included, allowing users to customize their style while enjoying the exclusive software experience. Both straps feature a buckle in black DLC grade-2 titanium with the TAG Heuer shield logo.
Oracle Red Bull Racing’s World on a Wrist
The connection between TAG Heuer and Oracle Red Bull Racing, having enjoyed numerous successful seasons together, is now set to strengthen their extraordinary collaboration, built upon years of shared passion and dedication. With the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition, TAG Heuer continues its journey with the Team; fans can expect exciting new experiences and activations that will immerse them in the world of motorsport.
The TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition offers a tailored digital experience. At launch, users can choose between four specific watch faces. The hero watch face, named “Season,” displays flags along the bezel, highlighting the current country where the Team is competing over the week-end. This watch face evolves throughout the year, reflecting the finishing positions of Oracle Red Bull Racing drivers, Max Verstappen and Sergio Pérez. The second watch face, “Asphalt,” features textured backgrounds inspired by the racetrack, adding a dynamic visual element to the user experience and guarantees a unique and immersive experience for the wearer.
Additionally, the watch offers the TAG Heuer Formula 1 x Red Bull Racing Special Edition watch face, an adaptation of the mechanical equivalent released in 2022, and the “RB20” watch face, inspired by the name of this year’s Red Bull Racing Car.
The exclusive Oracle Red Bull Racing application is another highlight, providing a comprehensive view of Oracle Red Bull Racing racing journey throughout the year. Before each weekend when the Team is racing, the app displays a countdown, while during the weekend, it showcases encouraging images of the Team from Friday’s free practice to Sunday’s race. Post-race, it updates with the Oracle Red Bull Racing driver’s and team positions, creating a continuous connection with the Team’s performance. Notifications for Oracle Red Bull Racing victories keep fans engaged, with the option to receive updates about Max Verstappen or Sergio Pérez.
In true TAG Heuer spirit, the TAG Heuer Connected Calibre E4 45MM x Oracle Red Bull Racing Edition delivers an impressive performance, with a full day of battery life. Whether for running, walking, golfing, or monitoring one’s wellness, this watch has all aspects covered. A range of sensors provides comprehensive well-being metrics. The watch also includes various sports and utility apps, such as a stopwatch, timer, and alarm. The perfect watch at any time.
The watch’s packaging also reflects the vibrant spirit of Oracle Red Bull Racing, featuring the iconic blue with touches of red and yellow in the inside, adorned with the TAG Heuer and Oracle Red Bull Racing logos. This attention to detail extends to the counter box and sleeve, emphasizing the prestigious nature of this collaboration.
This connected watch represents a big milestone for both brands. It is a manifestation of TAG Heuer’s racing heritage, combined with Oracle Red Bull Racing’s dynamic presence in the motorsport universe, creating an unseen offering that appeals to automotive enthusiasts and watch aficionados alike.
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