TUDOR has long been synonymous with adventure, rugged durability, and a fearless spirit.
Founded in 1926 by Hans Wilsdorf, TUDOR has evolved as a brand where luxury meets durability, craftsmanship, and reliability. Throughout its history, TUDOR has upheld a commitment to excellence, while forging a distinctive identity that resonates with bold and adventurous souls. This spirit is epitomised by TUDOR’s Born to Dare ethos — a manifesto that captures the brand’s fearless philosophy and drives its ongoing evolution.
Beyond a Campaign: Born to Dare as a Philosophy
More than a tagline or marketing slogan, Born to Dare encapsulates TUDOR’s relentless pursuit of quality and the adventurous spirit of its wearers. It is a call to push boundaries and an invitation to explore new horizons. By defying convention and continually striving for excellence, TUDOR has cultivated a reputation as a brand for those unafraid to take on new challenges.
At the forefront of the Born to Dare movement are ambassadors who exemplify TUDOR’s values: David Beckham and Jay Chou. These icons bring unique perspectives to the campaign, each embodying resilience, versatility, and ambition in their own distinct ways. Through their stories, Beckham and Chou bridge diverse cultures and disciplines while staying true to their paths, amplifying TUDOR’s message and inspiring a global audience.
Born to Dare: What Global Cultural Icons Have in Common
David Beckham’s partnership with TUDOR is a celebration of resilience, versatility, and style. Known the world over for his legendary football career, Beckham is also an international fashion icon, entrepreneur, and philanthropist. As the owner of Inter Miami CF and a UNICEF Goodwill Ambassador, he has become a multifaceted figure whose influence extends far beyond the pitch, reflecting TUDOR’s ethos of strength, endurance, and making a positive impact. In his role with TUDOR, Beckham brings a personal connection to the brand’s Born to Dare spirit.
Across Asia, Jay Chou’s collaboration with TUDOR has added a distinctly modern dimension to the brand’s identity. Known as the King of Asian Pop, Chou is a true multi-hyphenate—musician, actor, and director—whose creativity and ambition align seamlessly with TUDOR’s ethos. Chou’s unique personal style and cross-cultural appeal resonate with a younger, style-conscious audience across Asia, making him the perfect ambassador for the Born to Dare campaign.
The Black Bay Chrono: Celebrating the Daring Spirit
David Beckham and Jay Chou both capture the essence of the Black Bay Chrono in their unique ways. Known for his sharp sense of style and unparalleled achievements in sports, David Beckham embodies the timeless elegance and precision of the Black Bay Chrono. Meanwhile, as a musician, actor, and style icon, Chou redefines boundaries, blending traditional and modern influences—much like the watch itself.
The Black Bay Chrono collection, a remarkable blend of heritage and modernity, epitomizes Tudor’s commitment to performance and style. This chronograph combines the robust spirit of the brand’s iconic divers’ watches with the sophistication of a classic motorsport timepiece. It boasts a striking 41mm steel case, a high-performance self-winding chronograph movement with a column wheel and vertical clutch, and a sleek tachymetric bezel for precision timing. The Black Bay Chrono seamlessly merges style with utility, making it an essential accessory for those who appreciate a bold, yet timeless look.
The timepiece comes in stunning iterations, such as the Black Bay Chrono Pink which brings a fresh and vibrant twist to this celebrated model. The striking pink accents add a playful yet sophisticated edge to the timepiece, appealing to modern tastemakers who love a pop of colour in their wardrobe. The pink hue is more than just a stylistic choice; it signifies passion, creativity, and individuality, making the watch a bold statement piece for those who embrace life’s vibrancy. The Black Bay Chrono Blue Boutique Edition, available only in select boutiques and online, boasting a striking blue colourway paired with contrasting white subdials, delivers a refined elegance perfect for those who admire sporty sophistication.
Whether through Beckham’s legacy of excellence or Chou’s cultural influence, these timepieces celebrate a lifestyle where precision meets personality, and where timeless design embraces the energy of the present.
Building a Legacy of Resilience and Innovation
The Born to Dare campaign has become instrumental in shaping TUDOR’s modern identity, linking its storied heritage with a bold vision for the future. The philosophy of the bold manifesto is not limited to watchmaking; it captures an attitude of courage and curiosity that extends beyond the brand. It’s undeniable that TUDOR shines as a steadfast emblem for those who fearlessly carve their own path—a brand defined by audacity, resilience, and an unyielding spirit. Each TUDOR timepiece tells a story of meticulous craftsmanship and technical excellence, designed for those who demand nothing less than a reliable and stylish companion for their adventures.
